The Specialist Travel Association

Who are AITO agents?

Members of the Association of Independent Tour Operators (AITO) are UK-based creators of the finest range of holidays available to over 200 destinations and covering many special interests. Independently owned, they offer full financial protection for consumers and quality service, values echoed by AITO Specialist Travel Agents.

Being independent allows AITO Agents to select a holiday that is best suited to you. As the preferred partners for selling AITO members’ holidays, a visit to an AITO Agent means the widest possible access to experiential holidays that you simply won’t find on the high street! These are the companies you want to trust with your most special holidays. Booking with an AITO Agent means choice and quality

Why book with an AITO agent?

AITO Agents pride themselves on offering exceptional service for discerning travellers at no extra cost. You can expect an open approach to prices, creative holiday experiences and full understanding of your needs. To ensure Agents are providing the service we promise, all of them abide by the AITO Agents 10 point promise below.

As an AITO Agent we promise to abide by the AITO Agents 10 point promise below:

  • We understand our clients and will find you the right holiday
  • We go ‘beyond Google’
  • We use our knowledge, experience and expertise to recommend what is best for your needs
  • We are reactive and suggest alternatives
  • We are independent and honest
  • We are open about prices and charges
  • We provide reassurance, your money is safer with us
  • We provide personal service in a self-service world
  • We are happy to be of service, expect a friendly welcome
  • We care passionately about your satisfaction – before, during and after your holiday, and look forward to your feedback.

About AITO

AITO – The Specialist Travel Association is a group of unique and specialist travel companies, who collectively provide an unrivalled range of holidays to every corner of the globe. When you book with an AITO member you are assured of the finest personal service, expert knowledge, and a holiday that is fully financially protected.

All AITO members are required to provide the highest level of customer satisfaction by concentrating on three main pillars: Choice, Quality and Service – as enshrined in our Quality Charter. We feel it’s thanks to these three qualities that AITO companies consistently dominate consumer-voted travel awards every year.

Every company admitted to AITO is financially assessed and bound by AITO’s own code of business practice which demands clear and accurate descriptions of holidays and the use of customer questionnaires for monitoring standards. Our members are also encouraged to participate in raising awareness among staff, customers and suppliers of the importance of sustainable tourism.